Other tips tagged with: optimizing title description keywords SEO optimizing meta tags
Well, lets talk about one of the most important factor of SEO – optimized title, description, keywords meta tags. You will hear some people argue these do not matter any more or have little effect on the rankings. I would think some people simply misuse them or misunderstand their role. Meta tags wount help you much if the rest of the SEO factors are neglected thus neutralizing their effect. But when other factors are in place, you can actually notice how changing title and description affects your website’s rankings for specific keywords.
I guess this is why many find SEO difficult. There are a few factors, each of them being more or less important, but they all give an effect only when applied in complex. The most important of the three are title and description. Keywords tag may indeed have lost most of its value through the last few years. You can read on official Google blog why Google doesn’t use the keywords meta tag any more. In the same time they saydescription tag counts.
For me it’s a habit to fill in all three even if Google says they ignore one. Firstly, because there are other search engines that may have different approaches, and even though they probably wount send a lot of traffic anyway, every hit counts, right? Why loosing even the small amount of free traffic? Secondly, because … who knows… what if Google chnages its mind and starts looking at it again, only using some new more sophisticated algorythm? And lastly, what if they actually still use it?
I mean, if I was a search engine and I wanted people to stop spamming that tag, I’d have said I ignored it. ))
Anyway, since Google never said that this will have negative impact there is no harm in keeping keywords tag.
So, as I mentioned in previous articles, every webpage has to be optimized according to its content. This is why you have these three meta tags: title, description and keywords. What do you write there?
Well, to put it shortly, you write a sensible title and description while trying to squeeze in those keywords that you want people to find this page by. And in the keywords meta tag you simply list keywords and keyphrases: first the most important ones, then slightly less important, then synonyms…
But keep in mind that your most important keywords - those you have included into title and description tags and started your keywords meta tag with - have to be found and preferably repeated quite a few times in the page’s text. They should also be mentioned in headings. Additionally, it is a good idea to have them written in bold and even included in the alt tags.
One of the common mistakes is writing a description for website as a whole instead of descrbing the content of a particular page. Another one is including your domain name in any of the snippets. Gives you no benefit, only harms.
Optimizing meta tags - means incorporating relevant keywords and their synonyms in there. Not too many, maybe 2-3 main terms.
I like keeping the title brief (1 sentence) and description twice longer (2 sentences, sometimes 3). You have to try making those both human-friendly and SEO-friendy. For humans – because you don’t want your listing in Google to look like a spam (they display title and description), and for search engins – because you want to get in their results.
Never repeat one and the same keyword in your snippets more than twice. That would be spamming. Stay away from that. Twice is really enough. Its probably even better to have a slightly different variation of the same keyphrase then it’s re-occurance. E.g., if you said ”Flowers delivery“, you can say “flovers delivered“ later in the description. And that’d be enough for repeating relevant terms. Instead, you should then worry about having them present in the text on a page. Because, as I sad, snippets alone don’t work. First and foremost, you need to have the content.