The Web Content Specialist (WCS) is responsible for making and/or acquiring content for websites, hurl by e-mail newsletters and additional online communications media such as podcasts.
The nature of online content
Online content can pocket many forms, including plain copy, associations, list content, soothe images (illustrations, photographs, diagrams), vigor, audio, video, interactive devices (forms, forums, chat rooms, polls, questionnaires, etc.). The main dependability of the WCS will be for the creation or acquisition of verbal content (primarily textual but also audio), although a close relationship with additional media specialists, such as visual designers, will nearly surely be vital.
Parties in a website scheme team
• Website owners are typically responsible for strategic management, audience research, editorial plot and content ownership.
• Specialist developers are typically responsible for scheme management, information design, providing creative air force (graphics, sound, video, etc.) and providing technical air force (systems design, programming, etc.).
The overall scheme may comprise a single, integrated team or, extra usually, a consumer/supplier relationship, using domestic or external specialist air force.
The most usual reporting relationship for the WCS will be within the team of the website owners, reporting to the website administrator / editor. In some circumstances, the website owners may contract out some or all aspects of the character to the specialist developers. The WCS character may be full or part-time. It may be combined with additional duties within the team of the website owners or the specialist developers. For example, the responsibilities of WCS may be integrated within a extra general character such as marketing specialist or journalist, or be total to include some technical or creative responsibilities (such as website authoring or visual design). For the purposes of this job description, we will pocket upon yourself that the position of WCS is full-time and has not been total to include any additional responsibilities.
Additional content management responsibilities
The character of the WCS is complicated by the detail that all members of the website team have some content management dependability:
Character Content management dependability
Strategic management ——————————————–Forming editorial plot
Website administrator ————————————————–Co-ordinating all activities The theater arts as overall editor
Website content specialist————————————— Implementing editorial plot Making and sourcing content
Additional content contributors————————————–Supplying additional content
Scheme administrator ————————————————– Co-ordinating the enhancement team
Information design———————————————— Defining the organize of content
Creative air force ————————————————–Making graphical and audio-visual content
Technical air force————————————————-Making / sourcing content management solutions
[Note: The WCS is unlikely to be primarily responsible for design and enhancement. They will,
even if, contribute an vital user-orientated perspective to the administer.]
a particular focus on the ways in which the goals for the site and the needs of users can be met owing to the provision of appropriate content.
2. Co-ordination and plotting
[Note: The WCS is extra likely to be responsible for implementation of editorial plot than its
formation. Even if, they may soothe have a degree of latitude in scheduling content
creation/acquisition, in managing the work of additional content contributors and in working
within agreed budgets.]
3. Content creation
4. Website promotion
5. Communication with users
6. Content maintenance