Here are some other web site promotion tips:

1. Find easy and secure ways for your clients to pay you. A shopping cart and a secure way to accept checks and/or credit cards work very well.

2. Check your business web site’s links regularly to make sure they all work. Use a free link checker such as Xenu’s Link Sleuth.

3. Provide monthly chats or bulletin boards (forums) to build relationships and community.

4. Conduct periodic contests and announce the winners on your site.

5. Offer a free e-book or e-report on your site. Its size doesn’t matter if you’re providing it for free and it’s specifically for your ideal client. Provide permission for the e-book to be forwarded to others for their personal use.

6. Write articles, post them to your business Web site, and submit them to article banks.

7. Design some quizzes or surveys. Statistics show that visitors love quizzes and assessment tools.

8. Participate in online forums as an expert. You get to “quietly” promote your business in your three or four line signature.

9. Place your business web site address on all your printed literature — business cards, brochures, newsletters, letterhead, e-mail signature, ads – everything!!

10. Promote your web address in your signature for e-mails (change it regularly to highlight something new you’re promoting).

11. Teach classes or speak to groups about subjects relating to your products.

12. Network locally to bring people to your site.

13. “Permission Market” by gathering, in writing, the e-mail addresses of students, or an audience as part of your evaluation forms. Create index cards so that you can invite your friends, networking partners or associates to join your list. Keep any papers involved in this process for at least a year or two.

14. When your business web site is launched, updated, or you write a free e-book, send a Press Release to the media, your clients, and friends and associates, too.

15. Want to know more about Internet Marketing? Visit this Internet Marketing Index at Internet.com’s Interactive Marketing Channel.

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A Sherlock Holmes drive for finding anything on the Internet, love for Web design and development, and a gigantic curiosity and thirst for knowledge all led to the creation and continuing growth of Wbcomdesigns. Wbcomdesigns is owned, created, designed, and developed by Shirley Kaiser, SKDesigns, Web Site Design and Development.

Once WebsiteTips launched to the public, it rapidly became a well known and popular site among Web designers, developers, site owners, educators, and students throughout the world. This was tremendous inspiration and motivation to build it up further and to continue to make it even better.

The ultimate goal of Wbcomdesigns is to help people to easily find high quality online resources on Web site design topics, such as Web site design and development, running a Web site design business, and owning and managing a Web site. Wbcomdesigns is highly selective about resources listed so that visitors know they’ll always find top-notch, credible, reliable information.

• The Web Site Resources section provides annotated links to many of the top articles, tutorials, tools, and more.
• You’ll also find over sixty articles and tutorials at this site on Web site design topics.
• In addition, book recommendations for Web designers, developers, and Web site owners are listed throughout the site along with a new Recommended Books section. Purchases made via these amazon.com links helps to support this Web site.

See also the Colophon for information about the design and behind-the-scenes development.

Within the Recommended Books and Software section you’ll find book recommendations for Web site design, CSS, HTML, XHTML, Web standards, Web graphics and graphics software programs, Web site accessibility, information architecture, Web site usability, Web site planning and management, writing Web content, Web site design, markup and code, running a Web site design business, search engine optimization and marketing, Web site optimization, and more.

In addition, you’ll also find a listing of the most popular books and software on Web site topics overall according to purchases made via Wbcomdesigns and New, Recently Added Books, Software that lists new and recently listed books, software, and hardware here at Wbcomdesigns.

• Wbcomdesigns’s editor and owner personally owns many of the books, software, and products listed at this site, and all books, software, and products listed have received glowing reviews by recognized experts.
• Each listing is hand chosen with thought and care to sincerely help Wbcomdesigns visitors in their searches for genuinely helpful books, software, and products on Web site topics.
• You’ll find a variety of writing styles, approaches, and skill levels within the listings. Each person learns differently, has different needs, skill levels, and preferences, so recommendations are made with those things in mind, too.

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that this guide will be all that you will need if you plan to have your next restaurant website design. I will present with every possible details and resources that a webmaster would require while kicking-off the next restaurant website design. So, gear up!

Get a large mug of coffee and brace yourself for a guidebook that you will be forced to bookmark. Dining out with families or friends has jumped up exponentially with the growth of working eggheads. And all of us are aware of the reach of Internet in our day-to-day lives. It is this reach of Internet into the life of customers that has forced restaurants to rethink their online strategies. I won’t be surprised to see a restaurant with its own social media marketing team. After all we proudly spend more time on social media instead of sitting down with our families and watching T.V. Anyways, let us leave the social media debate for some other day.

Who would want to see the photograph of a chef on the home page of a restaurant website?

Are you, as a customer, interested to know how the staff of a restaurant looks like? Of course not! We jump onto a restaurant website to find out the menu of the restaurant, get an idea of the ambiance of that restaurant, the prices, location and similar features. Who wants to know if the chef of a restaurant can give good autographs?

Visitors can tolerate a website that has not been designed for over 5 years if the current layout is already helping them find out what they are looking for.

Facts (that should be strictly ignored) that a usual restaurant website shouts out loud to its visitors:

• How the chef sniffs the oil.
• How they hire their staff.
• How the surroundings of the restaurant better than the restaurant.
• How the manager is the most friendly human being on this planet.
• Hot models (tagged as customers) busy stuffing food into each other’s faces.
• A letter from the owner that no one ever wants to read.
• Address or phone number is present in flash format so you cannot copy it.
• A soothing background music on the website that plays forever usually forcing the visitor to fall asleep.

Facts (that should be pushed on the website) that are usually ignored on restaurant websites:

• The menu in detail.
• The price.
• Ongoing offers.
• Original (and latest) photographs.
• The location (with a link to Google maps).
• The timings.
• Parking information.
• Advance booking options (that works).

Do you understand what I want you to understand? Restaurant websites try their best to look “cool” and in between all this they tend to forget whatever their website visitors are looking for. Website visitors look for information NOT for flash. They want to know how your restaurant looks like not how your chef looks like. Show some sense, please!

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The company is making extensive and ongoing improvements to its advertising platform. The most recent updates, which are not yet live, will allow marketers to optimize their ads for any Facebook action (not just likes). These new capabilities will also give advertisers a much greater understanding of their consumers, allowing them to segment marketing messages based on certain user groups. All of this goes to support the general belief that Facebook wants to turn their ad platform into the main driver of a brand’s reach. To be successful in this space, brands will have to be very authentic. The first big move towards making ads into more organic-feeling messages came when Facebook introduced the updated Premium ad format, in which Premium ads could only be created from real content posted to a brand’s page.

Here are four ways to drive more engagement with the new Facebook ad units

It continued with the recently announced extended feature set for the ads manager, which includes the ability to set different metrics and goals for different campaigns. This capability allows you, for example, to set up one campaign and optimize it to be shown to users most likely to post comments; and set up a different campaign for users most likely to spend their Facebook credits on an in-app purchase. With this tool, marketers will be able to more efficiently use Facebook advertising to capture the attention of very different kinds of Facebook users. This means that now, more than ever, the challenge to create organic-feeling and genuine ads is on! along with tips for how to enhance performance once the new action-driven optimization capabilities are live.

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If you don’t agree, well, it’s at least my favorite. Oli Gardner (of Unbounce) displayed a playful writing style mixed with pixel perfect graphic design, and a GPS of a roadmap to take your site from mile marker zero to one hundred in six months. It’s nothing short of amazing. While savvy content marketers realize that many of Oli’s tactics will naturally attract links, fledgling link builders got to the 63^rd page and were still wondering what to do. With this companion piece, it is my goal to grab the baton from Oli and outline a six-month link building action plan for your brand or client’s new web property. Even if the website isn’t brand spanking new, that’s fine, what I really mean is that this is the link building plan for the less savvy looking to do dive into off page optimization. Marketers with long existing sites and more link building experience will be better served downloading the Complete Six-month Off Page SEO Gameplan from iAcquire.

Following this guide in concert with Oli’s you will identify your audience, build a list of prospects,

plan and execute four successful pieces of content and convince influencers to create content for your site Since we last spoke I left Publicis Modem to become the Director of Inbound Marketing at iAcquire which is a technology-focused off page seo agency. I encourage you to read the “Quantifying Outreach” study that I released at LinkLove London wherein I examined nearly 300k outreach emails from both our own iRank platform and Buzzstream’s CRM software. The study will help you optimize your outreach emailing tactics and understand why treating people like people rather than prospects is a far more effective tactic than sending form letters.

For those keeping score at home this falls under both the Content Strategy/Development and Social Strategy phases of the New SEO Process.

Tools- The specific tools required for each month are called out in this guide however there are tools that may be used at any point for a variety of reasons. Every tool mentioned in this guide is free or at least has a free tier and/or a free trial that will allow you at least start working.

• Rapportive – This Gmail Plugin is for identifying what users social profiles are connected to their email address. This is key because reaching out to people via social media first is far more effective than emailing them first.
• Boomerang – This Gmail plugin allows you to schedule and automatically follow up on emails.
• Microsoft Excel – This spreadsheet application is in invaluable for collecting, slicing and dicing data. Get to know it well with Distilled’s Excel Guide to SEO.
• SEOmoz Toolbar – The SEOmoz toolbar is a must-have for a variety of reasons, but in the case of building links you can find out whether a site meets your SEO metric requirements as you go.
• Scraper for Chrome – Stop copy and pasting data one piece at a time, use this plugin to quickly scrape data off a page and port it right to Google Docs.
• Google Refine – The data you collect will often be wonky or at least not in the format that you want it to be in and for some things Excel just doesn’t cut it. This tool by Google helps you clean it up.
• SpyOnWeb – Using this tool you can quickly figure out what domain names or IPs share the same space and what sites have the same AdSense ID. In other words you can use SpyOnWeb to identify whether your prospect is a part of a link farm.
• Link Detective – This link classification tool quickly lets you determine what types of links you or your competitor has. Take a CSV from Open Site Explorer and throw it into the system and find out the makeup of a link profile.
• Link Indices – A link index gives you the links that are linking to a given page or site. This is invaluable intel for tracking progress and identifying opportunities and deficiencies. Each of the following link indices has its own strengths and weaknesses, so give them all a try and determine which one fits your needs the best just like Branko Rihtman did:
• Open Site Explorer
• MajesticSEO
• Ahrefs

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The post was titled How to Quadruple Your Email Opt In Rate, and it featured a small case study that the Aweber guys did while revamping their newsletter landing page.

Here’s a quote that should grab your attention:

We ran the split test via Visual Website Optimizer, which is an easy-to-use website testing tool.

In less than a week, the outcome was clear: the new “7 Reasons to Subscribe” page was outperforming the old version by over 321%.

So that page, which had just been plugging along, is now getting over 4 times as many people to subscribe as it used to. To put it another way: for every 1000 people to that page, we’re now getting 114 of them to sign up, instead of just 27 of them.

So did they change? Basically they went from a boring landing page,

Which pretty much just said “Sign-up and we’ll send you some email marketing tips”, to one with a more clear call to action and points to back it up. The headline, for instance, became “7 Reasons to Sign-Up for Our Email Marketing Tips”. This whole strategy is related to one of marketing’s most basic rules: you should focus on benefits and not on features. If you are selling a weight-loss ebook, for instance, your headlines and marketing material should focus on how much kilos your customers will lose, and not on how many pages of great content your ebook has.

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Not posting often enough. Phoning it in with dull verbiage. Writing way too much on something very few people care about (your parents don’t count). But perhaps the most insidious traffic killers are logical fallacies: disingenuous, oversimplified, and often emotion-driven statements that do a terrible job defending a cause. Here’s a list of 12 logical fallacies so you can avoid them in future posts.

• Rash Generalization – All women want to look hot, or all Frenchmen are rude. If you are stating a generalization that you are basing on evidence that is biased, insufficient, or outright illusory, you are damaging the value of your own post.
• Either/Or – Stop global warming or we’ll all drown, or either the tax code is revised or America will go bankrupt. The fallacy of presenting only two diametrically opposed possibilities when there are endless alternatives and shades of gray to the issues being discussed will make your blog seem extremist and disconnected.
• Non Sequitor – Mitt Romney is tall so he’ll make a great President, or the Greeks can’t solve their financial problems because they drink too much Ouzo. If your conclusion does not logically follow on from the premise, you’re coming off as a total idiot to any perspicacious reader.
• Ad Hominem Attack – David Letterman shouldn’t host his talk show because he had sex with staffers, or Bill Gates is an untrustworthy executive because he was arrested at 19. Ad hominem is a form of non sequitor with a vicious edge that attempts to correlate some personal trait with the capacity to perform a completely separate task, and thus has no place in any blog.
• Red Herring – How can anyone vote for Obama after he said his son would look like Trayvon, or why bother with healthcare reform since doctors are crooks. You are distracting and misdirecting your reader by correlating the essence of your post with an issue that is irrelevant.
• Circular Logic – Anyone can diet if they have the will power to eat less, or if piracy was not illegal then it wouldn’t be prohibited by law. The assumption that a claim is true does not mean that there is evidence to support that claim. Fallacious reasoning assumes that your readers are ignorant and easily swayed, and you’ll find to your chagrin that they’re neither.
• False Analogy – The universe is a mechanism and since every mechanism must have a designer, so does the universe, or he was wearing colors which proves that he is a gang member. Applying an argument which is trivial and deceptive to arrive at a far fetched conclusion is only going to devalue your blog in the eyes of your readers.
• Questionable Cause – I washed my car so it rained today, or the Chilean earthquake caused the Dow Jones to fall. Simply because an event follows another event chronologically, it does not equate to the assumption that they are in any way related.
• Straw Man – People who do not contribute to hunger programs want to see children starve, or the Administration’s contraception policies represent eugenics. Oversimplifying a viewpoint in order to attack an essentially hollow argument fails to take into consideration the complexity of an issue.
• Slippery Slope – If the government passes copyright protection laws the internet will collapse, or if superbikes are banned then all motorcycles will soon be legislated off the roads. If you are basing your blog on the premise that if a particular event happens then there will be a domino effect that will cause a far greater impact than is reasonably likely, you are dynamiting your own post.
• Genetic Fallacy – Americans shouldn’t buy Mitsubishi cars because they built the WWII Japanese Zero aircraft, or Donny Osmond believes in polygamy since he’s a Mormon. If you are establishing your post’s thesis on assumptions of value, character, or nature about the origins of a particular entity you’re not writing a blog, you’re just slinging mud.
• Ad populum – All loyal Americans have to reject the Iranian regime, or you can’t believe in democracy while still doing business with the Chinese government. These forms of equating unequatables represent emotional, not factual, arguments. There is in effect no linkage between the two aspects of the correlation other than appealing to patriotic, belief-based, or other jingoistic triggers.

Logical writing is a skill your readers will profoundly appreciate, even though it’s not as flashy or sensational as fallacy-laden posts. Steer clear of adding unnecessary drama and over-simplistic writing, or you’ll see your argument undercut and your audience migrate to blogs written by more level-headed individuals.

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I would even go as far as saying it is highly addictive, especially when you start digging deep in to those competitive niches to find the incredible, profit potential golden keywords. Market Samurai is more than just a keyword research tool and it is more than just SEO analysis software, it is rapidly becoming one of the most used online marketing software in the world today and I can see why!

I have been using Market Samurai for about 4 months now and in this time I have set up and developed 11 new sites in 11 new niches, all of which I have found with Market Samurai. Now, I do have to admit some of these are still in development but the ones which have been developed and are established, are bringing in a nice steady and growing income each and every month. Mainly through Google adsense but I plan on extending this with my own products in the future and perhaps Amazon associates as well. At this point I do want to admit Market Samurai has

ONE HUGE NEGATIVE - it is addictive. I mean seriously addictive, I spend hours and hours just trifling through new sub-niches knowing that if I developed sites in these niches they would be profitable and this is all thanks to Market Samurai and it’s powerful tools. One thing I wish Market Samurai came with is your own stop watch so you can stop time and spend as long as you want using Market Samurai without worrying about the girlfriend getting angry, because your spending too much time with your samurai!

Now before we get in to the specifics of Market Samurai and the tools it provides,

I do want to mention thatyou can get a totally FREE trial of Market Samurai right here…yes it’s free, no there isn’t any hidden charges or automatic payment…just type your name & email and get a download link to the real thing! Hopefully you have take advantage of the free trial link above, otherwise let’s move on and really show you why Market Samurai is the Michael Jackson of the online marketing world!

 Above are the 8 modules which are currently available when you first log in to Market Samurai, however since it is continuously being updated it is safe to say that many other modules will be appearing throughout 2011 including an Adwords module which will aid you in maximising your income stream through pay-per-click advertising. All the above modules are incredibly useful however I find that I use three main modules on a daily basis, these are rank tracker, keyword research and SEO competition. I also find that the find content module is extremely useful for finding relevant articles to help source your own article writing.

Rank Tracker- The first of my top three Market Samurai tools allows you to track unlimited domains rankings & keywords in Google, Bing & Yahoo! This tracks the SERP position for both broad match and phrase match, pageranks and the number of back-links. I really cannot boast how powerful, effectiv e and useful this piece of software really is! Market Samurai creates a very easy to follow table of data so you can easily track every single one of your website projects on a daily basis.

Now I have been using the Rank Tracker since I first purchased Market Samurai and it really is great, however one little nit-pick I have with the Rank Tracker tool is it does gradually get slower as you add more and more projects/domains to track. I think I am tracking about 50 different projects now and well it is a little slow but I can assure you it’s not a big deal, just the only issue I can raise with it. I do recommend you try Market Samurai for yourself right now! You can grab the 7 day free trial today, right this minute, right here!

Keyword Research- I’ve always stood by and said that keyword research is the most important part of any online project and this is where the Keyword Research module comes in to play, as my favourite tool from Market Samurai, it makes keyword research easy, fun and addictive! Using the Keyword Research module is really simple, to mot it will just be basic instincts but to others it may take 2 or 3 minutes to understand. Yes, that’s all! All you have to do is enter a seed keyword for the overall project, click in to the Keyword Research module then click generate keywords, enter the captcha and once that is done all the relevant, juicy, golden keywords will appear. At this point you have hundreds of keywords and now you can start filtering down your keywords by removing certain keywords or phrases automatically or manually. I admit the Rank Tracker is worth the money all on it’s own!

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Offer a freebie- The most common freebie around the web is an ebook, but you could also come up with audio files (e.g., interviews), templates (e.g., a WordPress theme), or even a free course that will be delivered via follow-up messages on the newsletter itself. Obviously once you have the freebie ready to go you should promote it to make sure people are aware of it.

Create a detailed landing page- A couple of days ago I saw a post on John Chow’s blog titled How to Quadruple Your Email Opt In Rate. The post highlights how the guys from Aweber performed a make-over on their landing page, basically adding more information to encourage people to subscribe. The result? A boost of 321% in the number of sign-ups.

Host a contest- First of all you need to figure out a prize. It could be an advertising spot on your site, a review, a digital product or even a physical one (e.g., an iPod). Once you have it announce the contest on your blog, and explain that in order to participate on the random draw for the prize your readers simply need to join your email newsletter.

Get affiliates to promote your list- Most email marketing services allow you to track the sources of new subscribers. By using this feature you could recruit friends and affiliates who would be willing to promote your email list in exchange for prizes or money. I have seen people offering a certain amount per subscriber (e.g., $0.10) or larger prizes for the top performing affiliates, and both methods worked pretty well.

Cross promote with another newsletter- A very cost effective way to grow the size of your email list is to find other bloggers/webmasters and propose a cross promotion deal. That is, you plug their lists for your subscribers and they will do the same with their subscribers. This won’t cost anything and both of you will end up with new subscribers.

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The simpler, the better- Your customers don’t expect to be confused by a super innovative and inconvenient navigation or non-readable text. Inappropriate innovations are bad for the reputation of eCommerce websites. Your main goal is to help people to find what they are looking for but not to surprise them with mind-blowing design ideas. Don’t overload your store’s home page with a complex navigation structure. People won’t spend precious minutes learning how to act on your web store even if you sell exclusive and rare things. Make sure that all the links are active and that they lead to the right pages. And thoughtful short call to actions will complete the home page look.

New Products, Hot Deals and Favorable Shipping Terms- Everybody likes discounts. So, if you give the chance to save at least $1 people will try to cash in on this chance. People prefer to think that they are absolutely unique, so they want to have something nobody else has. To buy a thing at a lower price means to get something special and you can easily give it to your customers. One slider banner with several rotating images (with vivid titles, discounted prices and special buying conditions) will be enough to grab visitors’ attention and to make them follow the link to take a closer look at the featured products. It will work for both first-time and returning visitors.

Shop By Some Criteria- Huge and famous internet retailers (or even networks of shops like Drugstore.com and Beauty com) always have many goods and services on sale. It can be impossible to place all links on groups of products on a front page. Experienced online store owners suggest letting customers shop by their preferred criteria: by category, by brand, by age, by gender, etc. Such website filters increase the efficiency of your store for customers and can save them much time while shopping. Don’t forget that a satisfied client is the best client you can have.

Search Box- When it comes to online retail websites there are two types of customers: those that know what they’re looking for and those who don’t mind spending some money but they don’t really know what they need. Search boxes were created for the first type of clients.

 Products List- If your store is offers a huge range, you’re not able to mention every product on the home page directly. Moreover, there is no point of doing that. Thoughtful products categorization will bring better results and help to arrange your web space better. If in doubt, you can follow the examples of the most popular online stores of your trade niche and learn from them a little (hey, we all need to learn from time to time).

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